Ingredients of Awesome Promotional Gifts
Corporate gifts have a potent ability to delight prospects by showing them that you care and treasure their business. If offered well, promotional gifts can make your business memorable and lure the recipient to purchase your products when shopping.
Here are the primary ingredients of awesome promotional gifts that you should keep in mind as you plan for the next giveaway.
Give the Prospects Something to Do
The main reason why you are offering gifts to potential clients is to create a positive and lasting impression on their lives. Don’t send them a set of bookends- these are excellent business gifts, but they may not deliver the expected results. Instead, offer them something that they can actually touch, feel, or assemble before using. The whole experience will stick in their minds longer thereby increasing your chances of achieving more sales after the giveaway. Concisely, make the novelty gift interactive and unique.
Be Creative and Classy
By classy, we do not mean that you should break the bank and spend more money than you can afford to at the moment. It just means you should not give the recipients the impression that you are cheap. Ideally, generic gifts look cheap and do not motivate most savvy customers to place an order or contact the support team. The market is flooded with non-generic and affordable gifts that you can use to achieve this objective.
Choose Something that Lasts
Food related gifts and flowers are excellent client gifts, but a beautiful potted plant will deliver more results. Note that both are memorable and ideal promotional gifts but the latter are natural and can act as a reminder for months if not years.
Finally, put in special effort and time to create customized corporate gifts for your clients or staff members. Some companies have managed to spend less than $25 customizing gifts to represent the brand. Make a splash this year by apply the above tips when shopping or assembling your next business promotional gifts.